Privacy Policy
This Privacy Policy explains how Aathikalam (“we”, “us”, “our”) collects, uses and protects your personal information when you visit our website, our social links, or contact us through WhatsApp, Instagram, Facebook and other channels.
1.1 Information We Collect
We may collect the following types of information:
- Personal details: Name, mobile number, email address, billing and shipping address.
- Order information: Products purchased, payment method (COD / card / UPI / wallet etc.), transaction amount, date and time.
- Technical data: Device type, browser type, IP address, pages visited, time spent on the site, cookies and similar technologies.
- Communication data: Messages and enquiries sent via website forms, WhatsApp, Instagram, Facebook or other social media.
1.2 How We Use Your Information
We use your information to:
- Process and deliver your orders.
- Communicate order updates, returns, refunds and customer support.
- Improve our website, products and services.
- Send you offers, updates and festive promotions (only where you have given consent or as permitted by law).
- Prevent fraud, misuse of our services and ensure website security.
1.3 Sharing of Information
We do not sell your personal data. We may share information only with:
- Payment gateways and banks to process secure payments.
- Courier / logistics partners to deliver your orders and handle returns.
- Technology and marketing service providers who help us run our website, email, SMS or WhatsApp campaigns.
- Government / regulatory authorities when required by law.
All such partners are required to protect your data and use it only for the specific purpose.
1.4 Cookies & Tracking
Our website may use cookies and similar technologies to:
- Remember your preferences and cart items.
- Understand how visitors use the site and improve experience.
You can control cookies through your browser settings; however, disabling cookies may affect certain features of the website.
1.5 Your Rights
Subject to applicable law, you may:
- Access, correct or update your personal information.
- Request deletion of your data where it is no longer required.
- Opt-out of marketing communications at any time (SMS / WhatsApp / email).
To exercise these rights, please contact us at [your support email / phone].
1.6 Data Security
We take reasonable technical and organisational measures to protect your personal data against loss, misuse or unauthorised access. However, no method of transmission over the internet is 100% secure, so we cannot guarantee absolute security.
1.7 Third-Party Links
Our website and social links may contain links to other websites or platforms. We are not responsible for the privacy practices of those websites. Please review their policies separately.
1.8 Updates to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with the updated date. Your continued use of the website after changes are posted means you accept the updated policy.
